Intro
Defy gravity and grow your CX Platform
Sooner or later, it happens to every platform: You reach a point where that explosive growth suddenly stops. When that happens, it seems like your platform has reached its limit on all fronts. It’s harder to attract new users. You’re less successful at optimizing user behavior and engagement. The value that your users get from using your platform is at its organic limit. This is what we call “gravity.” It’s the unavoidable force that weighs on your digital platform. And your self-service app will eventually feel that gravity too. In this white paper, we show you how to defy gravity with the right data and the right process.
